I love great design
And my passion has only grown over my career
Prior to the rise of the internet, I worked in print, designing books and periodicals including Colin Powel's Autobiography and VideoGames Magazine.
Then, as "Silicon Alley" formed, I became the founding Art Director at Buoyant. There I designed and built the very first websites for AIG, Ernst & Company and The Home Shopping Network.
Following my stint at Buoyant, I was hired as the founding Art Director at i-traffic: the internet's first advertising agency. At i-traffic, I helped assemble a team of 15 creatives which produced cutting-edge creative for brands like Disney, DiscoverCard and The Discovery Channel.
Next, I was hired as an Associate Creative Director at Lowe Lintas Interactive. At Lowe I was responsible for all online advertising of the world's largest computer brand, Dell Computers. My other clients included Sprite, Amstel Lite, GMC and Saab. By the end of my Lowe tenure, I had been promoted to Vice President and Interactive Creative Group Head.
After Lowe closed their internet division, I pursued a freelance Interactive Art Director career. In that role, I worked at agencies including Ogilvy, Digitas, MRY, JWT, Publicis, FCB Health and BBDO. My clients included American Express, Aflac, Coke, Cheer, Cingular, Dannon, DHL, Garnier, Harry & David, HBO, Kodak, Kraft, LG, McKinsey & Company, Microsoft, MIT Sloan, Merck, Pfizer, Planters, Samsung, SAP, Six Flags, Sony, TGI Fridays, Time Warner, W Hotels, Wendy's, and Wyeth.
Starting in 2012, I spent three years as Director, Digital Creative at UBS Wealth Management Americas, where I was responsible for the creation and maintenance of all online marketing communications. UBS also tasked me with being the in-house internet thought-leader, providing guidance to a 20 person team of designers and copywriters. My work at UBS garnered two gold triangles at the FCS Awards. Previously, I won the Most Visionary website for icouldbe.org, and also the 2002 MSN Creative Award for Rich Media.
Since leaving UBS, I've freelanced as a Senior Art Director, including a 6 month gig designing pharmaceutical websites at FCB Health, and a year developing experiential marketing at Jack Morton for clients including Facebook, Google and Belvedere.
In addition to Art Direction, I am an accomplished web coder, capable of creating rich interactive experiences in HTML5. I am also proficient in several video and 3D applications including After Effects and Maya.
Thank you for checking out my portfolio. I sincerely appreciate your time!
Best, Mitch